In 2004, we started as a company that focused primarily on print publications – weekly community newspapers and monthly business publications that reach tens of thousands of homes and businesses. The readers of these publications have nearly twice the family income of the average in their region and live in homes valued at more than twice the average home in their region.
Elauwit Media publications are direct mailed to the community – something paid newspapers cannot claim. Elauwit Media publications also are packed with community news our readers cannot find elsewhere – something free shoppers cannot claim.
This philosophy and business model quickly gained us recognition – being recognized one year as the second fastest-growing privately held company in Southern New Jersey, and making the Inc. 5000 list for two years running.
In mid-2010, we recognized (yet again) that there was a need that was not being met – this time, online. Traditional news publications were going digital, but they still missed the point – only providing their print content online. News aggregator sites are nice, but they don’t do much except, well, aggregate other sources’ news.
So Elauwit Media re-designed our sites (now called Sun Spots) and applied our print philosophy to our digital products. Sunne.ws combines traditional, original reporting (by our staffing) with aggregated news content, social media integration (like Twitter feeds), multi-media and user interaction – all catered to a specific town.